Founded in January 2018 by Richard C. (Calvin) McNeely III & Zachariah (Zach) Yelle, Runningboards® Marketing (RBM) emerged from the development of a marketing plan for a restaurant in Northern NY.
While researching various strategies for the restaurant, Calvin stumbled upon a digital mobile billboard truck, which became the inspiration for DAV® (pronounced “dave”), RBM’s Digital Advertising Vehicle. Built on a Ford Transit chassis, DAV has three independent, high-resolution LED screens.
Calvin and Zach received their first DAV on April 10th, 2018, and the trio hit the ground running. After a month of driving around, creating interest, awareness, and support of the local community, they brought on a full-time driver, along with part-time drivers and support staff.
It didn’t take long for the team to realize that DAV needed an upgrade. Graphics weren’t displayed efficiently and client reports were wanted. This lead to the development of “RBM Velocity,” a cutting-edge software that takes RBM to a whole new level. RBM Velocity gives the team the ability to update graphics from anywhere, pushes ad schedules to DAV based on how many hours each client needs for that month and automatically logs what ads play and when.
The team decided to own their software so that they could continue to develop it as new needs arise. Some of the features that are currently in development are geofencing, tracking where ads play, and tracking how many vehicles/people go by DAV.
While the business was rapidly growing, they realized that the business model could easily be replicated and took the required steps to offer RBM as a franchise opportunity. Now, the Runningboards Marketing franchise is available nationwide.
2019 was a big year for RBM. The team has expanded to eleven while the DAV fleet has grown. RBM’s incredible facility located in Watertown provides DAV with a home and allows the team to build more DAVs. Both the NNY and CNY territories are thriving, and DAV enjoys helping more and more businesses stand out from their competition!
Despite 2020 being a rough year for many businesses, it was no match for DAV and RBM. The family only continued to grow with the addition of the first 6 franchise locations! But, it won’t stop there…